How to Create a Campaign in Power Dialer

How to Create a Campaign in Power Dialer

How to Create a Campaign in Power Dialer

Campaigns define how outbound calls are distributed within the Power Dialer, who participates, which contacts are called, and how calls are handled.

📌 Note: Admin permissions are required to create and manage campaigns.

Step-by-step: How to Create a Campaign

  1. Go to Settings → Campaigns → Campaigns and click + Add Campaign.

The campaign configuration consists of five sections:


💡Useful Tip 1: To edit an existing campaign, simply click on the campaign row to open the panel with all campaign settings.

Step 2: Configure General Settings

  1. Give a name to your campaign.

  2. Enable the toggle to activate the campaign.

  3. Choose how contacts are distributed. (Select from Linear and Random)

  4. Define the Calling Schedule and the timezone the system should be compliant with.

  5. Under Redial If, select which call outcomes should trigger another attempt. (Busy, No answer, etc.)

  6. Define the maximum redial attempts and the delay between retries (1–24 hours)

  7. Preview Duration defines how long agents can review the contact details before the call starts. (You can set it to 0 to disable the preview mode.)

  8. Select the Answering Machine Detection profile from the default or custom ones. 


💡Useful Tip 3: AMD helps identify voicemail and answering machines during outbound calls.

Step 3: Assign Agents

Go to the Agents tab and select the users who will participate in your campaign.


💡Useful Tip 4: Only assigned users will be able to view and join the campaign.

Step 4: Select Contact Tags

Go to the Tags tab to add contacts to your campaign. The Tags work as a folder of contacts and help you manage their usage.


Step 5: Assign a Sales Script

In the Scripts tab, choose an existing sales script from the drop-down menu or create a new one to assign it to the campaign.


💡Useful Tip 5: You can also generate a script using AI by entering a short prompt.

Step 6: Configure Call Wrap-Up

Open the Wrap-Up tab to configure:

  • Wrap-Up duration

  • Timeout Status

  • Available disposition statuses that the agent can assign after the call


💡Useful Tip 6: Campaign Wrap-Up has the highest priority and overrides Queue and Group Wrap-Up settings.

Click Create to save your campaign. Assigned agents will now be able to access it from the Power Dialer.

Done 🎯

You are now a pro in creating and configuring Power Dialer campaigns.



    • Related Articles

    • What is Power Dialer?

      What is Power Dialer? Power Dialer is Squaretalk's outbound calling solution designed to help teams contact more leads in less time through organized calling campaigns. Instead of manually searching for contacts, agents join assigned campaigns where ...

    • How to Create and Manage Campaign Scripts

      How to Create and Manage Campaign Scripts Campaign Scripts help agents follow a consistent conversation during outbound calls. ?Useful Tip: Scripts can be reused across multiple campaigns. ? Note: Admin permissions are required to create and manage ...

    • Campaigns

      This article will provide you an overview of the Campaigns section and it's functionality: The Campaigns are made up of lists that contain leads. Which you can then assign agents utilizing the Matrix's predictive dialer to call these leads. You can ...

    • How to Create a Contact Tag

      How to Create a Contact Tag Contact Tags help you organize and segment your contacts into meaningful groups. Instead of manually selecting contacts one by one, you can assign a Tag to your contacts and then launch Dialer campaigns based on that Tag. ...

    • Understanding Call Wrap-Up Priority Hierarchy

      Understanding Call Wrap-Up Priority Hierarchy The Squaretalk Platform allows admins to configure Call Wrap-Up behavior at multiple levels. When more than one configuration exists, the system follows a defined priority hierarchy to decide which ...